We are pleased to share the successful results of the Green Ramadan Campaign, in partnership with Hilton, UNEP, Goumbook and Winnow. Throughout the holy month, the initiative saw a 61% reduction in food waste, which translates into over 8,600 saved meals, almost 4.8 tonnes of waste prevented, and over 14 tonnes of CO2e emissions averted.
The campaign was executed in three Hilton hotels: Waldorf Astoria Lusail Doha, Conrad Dubai, and Hilton Riyadh Hotel & Residences. The first week was dedicated to establishing a data baseline, which was used to introduce behavioural interventions in the buffet and dining areas, reinforcing Hilton’s Recipe of Change' initiative with visual prompts and key messages.
Each hotel focused on sustainable practices such as composting, local sourcing, sustainable gastronomy, and food donations. The introduction of carbon emission labelling in buffet stations empowered diners to make climate-friendly food choices. The campaign served 27,000 guests with strategies that included smaller portions, live cooking stations, and artfully reduced food displays, while raising food waste awareness.
Emma Banks, VP of F&B Strategy & Development, EMEA, shared: "The results of Green Ramadan, underpinned by hard data and real-world behavioural science, serves as a foundation for future food waste reduction efforts. It shows great potential as a long-term solution in the region, with participating hotels already making operational changes in their dining areas."
As we look towards the future, Hilton plans to continue its collaboration with UNEP West Asia and Winnow, and roll out the Green Ramadan initiative across all its EMEA hotels in 2024.
Read more about the Green Ramadan campaign here