Amadeus and Winnow announce program saving 40,000 meals a year

Posted by Erna Klupacs / 2-Feb-2021


Leading caterer Amadeus has reduced food waste by a third at the International Convention Centre (ICC) in Birmingham after partnering with Winnow to embed Artificial Intelligence into their operations.

Winnow’s world leading AI-enabled technology, Winnow Vision, has helped the team cut food waste by ⅓, saving more than 16 tonnes of food – the equivalent of 40,800 meals a year.

Winnow Vision leverages the same type of technology found in driverless cars, and effectively teaches a machine to ‘see’ what is being thrown away. Teams then benefit from reporting which pinpoints waste, giving chefs the insight to reduce overproduction and drive down wastage.

The success has been a real team effort, led by ICC’s head chef Simon Hellier. Reflecting on the project, he said, “We are a venue with a conscience, and one that’s always seeking new ways of reducing our impact on the environment without compromising on quality. The venue’s kitchens cater for over 350,000 delegate days every year, so if we over-stock, this can vastly increase what we have to send offsite for recycling or anaerobic digestion. Changing our habits using AI helps the environment and saves us resource, time and labour.”

Amadeus are the first catering company in the UK events sector to partner with Winnow. The kitchens at the ICC monitor both the type and amount of food being disposed of. Amadeus join other leaders such as IKEA, Hilton and many others benefiting from the developments in computer vision and machine learning to drive operational efficiencies.

To find out more, watch the below video:

Topics: Case Study

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